My 6 Top Tips on Logo Design, Branding and Colour Schemes
Tip #1 – Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like.
Tip #2 – Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo.
Tip #3 – Do engage a professional graphic designer, they understand good design.
Tip #4 – Avoid clichés and metaphors.
Tip #5 – KISS – Keep it Simple (Stupid).
Tip #6 – Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral.
For more information please take a look at my blog which can be found at: http://www.onlinebusinessstartup.co.uk/
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